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it's the network.

Posted on Monday, December 3, 2007 at 10:01AM by Registered CommenterFred in | Comments21 Comments
Why am I blogging so much lately? Nobody knows, maybe I have the itch to talk about questions I'm being asked lately that are questions I asked when I was in the very beginning stages of my career. I'm still at the beginning in the grand scheme of things but you get the picture.

Andrew Bryant asked in my Andy Davis post, "How did I manage to get a photo pass from Andy?" In all reality, the answer to this question is applicable across the board from "How did you manage to second shoot with So & So?" to "How did you manage to book THAT wedding client in Barbados?"










It's the Network.

MySpace and Facebook don't cut it...in fact, that's a horrible place to "build" a network worth anything. I'm talking about a network that you build with airline miles, nights spent in hotels and your rear end in the seat at a workshop next to 25 other people determined to go the same place you're headed. A network established by face to face contacts AND THEN nourished with iChat, MySpace, Facebook, online forums, etc. If you build your network the other way around, I believe it's going to less effective.

My most valuable contacts were always made in situations where I paid good money to be there. Often, that is what it will take. I've got a credit card bill that reads like a family tree. Network with people you could be friends with...get along with, have things in common with. Don't allow someone's status in the industry be the driving motive of why you want to make contact with them/get to know them.
Tip no. 19: You get from your network what you put into it.
I've been known to take to the friendly skies just to make a couple of key contacts...eventually, it pays off.


Here's a brief shake down of how I met all my wonderful friends (and it begins with Lauren Clark):

2006 April: I second shoot a wedding with Lauren Clark (I'd known Lauren since she was 14). She mentions a workshop in NYC being put on by Jessica Claire and Liana Lehman that following October. I quip, "Jessica who???" She laughs and just tells me to check out Jessica's work. Something called the Xtreme! seminar. Hmmm...New York City in the fall sounded nice.

2006 October: Xtreme! seminar (New York, NY). It is here that I meet:
Jessica Claire
Liana Lehman
[b]ecker
Davina Fear
Marisa Holmes
Charles Bordner
Millie Holloman
Amy DeYoung
Jason Groupp
Allan Zepeda among others

January 2007: Digital Wedding Forum University (San Antonio, TX). I meet Doug & Chenin Boutwell. She says she likes my work (she knows who I am AND likes my work??! I pee my pants.)

March 2007: Digital Wedding Forum Convention/WPPI (Las Vegas, NV). Here I meet:
Shyla
Jasmine Star
Shannon Sewell
Jesh de Rox
Cristy Cross
Kristen Bednarz
Kevin Swan
Nate Kaiser (The Image is Found)
Cheryl Walsh (who I distinctly remember because she greeted me with a kiss on the cheek)

May 2007: PartnerCon (Chicago, IL). Here I meet:
Sara France
Katie Thurmes

June 2007: The anti-Workshop (Seattle, WA). Here I meet:
Dustin Stellar
Heather Cole
Kelly Walker Chance
Kathy Carlisle
Mark Galligan

July 2007: I hire Nick Onken to photograph me (Malibu, CA). Arguably one of my most influential contacts.

October 2007: PhotoPlus Expo (New york, NY). Here I meet:
TJ Cameron
Jason Domingues

November 2007:
Kristy Behrs
MacGregor Mitchell

Each one of those trips/events only reinforced the relationships I had made previously. Second shoot opportunities, growth as a person/photographer and laughter were all direct results of these relationships.

So, to answer your question about the Andy Davis photo pass...my best friend Kyle photographed him for his label and they wanted LIVE shots that night. After the show we all crashed Cafe Brasil and "networked" over some crepes and chicken nachos until 2AM :)

Reader Comments (21)

well put fred...you nailed this one right on the head. although i am afraid my iChat list is probably nowhere near as long as yours ;)
December 3, 2007 | Unregistered Commenternate kaiser
I agree with you that face-to-face is the best way to network. Unfortunately I haven't had the chance to do that yet, so blogging and on the OSP forum is as close as I can get. I'd love to attend a workshop/seminar SOMEWHERE in the next 18 months.
December 3, 2007 | Unregistered CommenterJamie Delaine
anything to get you posting is fine with me. I have enjoyed them all. I almost went to that andy davis concert myself.i have been a fan of his and daves barnes for awhile now. My friend was playing that night with andy as well. He is the drummer for green river ordinance. Wish i could have gone so i could hang with you and barnes. Kinda hard when you are a teacher and it is a school night though!
December 3, 2007 | Unregistered Commenterjared rey
Speaking of Networks.. You must read "Never Eat Alone" by Keith Farazzi. Great book on building relationships.
December 3, 2007 | Unregistered Commenternickonken
Blogging too much? NEVER!! Coming here is always a treat!
xoxo...
December 3, 2007 | Unregistered Commenterjasmine*
Thanks for sharing. :)
December 3, 2007 | Unregistered CommenterTanya Perez
Wow, this is a great post! I think it's probably something most people don't think about sharing, but it's a great reminder of how important face-to-face relationships are in this world of e-mail and IMing. I hope one day WE get to meet face-to-face!

Oh, BTW, just saw Angels and Airwaves last night...*sigh* I love their music! :)
December 3, 2007 | Unregistered CommenterShem
Let it be known that I am now jealous of Shem, who has just seen Angels & Airwaves LIVE. I have to wait until Feb. 1 :)
December 3, 2007 | Registered CommenterFred
I think it's time you networked your butt out to KC! Just look how many of us were on that list - how fun would that be? ;-) Hope you're doing great!
December 3, 2007 | Unregistered CommenterKelley Walker Chance
I'm so glad I'm on that list, Fred. You have been a wonderful person to know. I'm impressed by your insight. I must say, I totally agree. Real relationships happen in real time.
December 4, 2007 | Unregistered CommenterDavina
Yes, this is great advice! How I yearn to get out there and attend all of those wonderful conventions! Right now I am being a happy mom and staying small, but networking is the key for sure. For now I must be content with reading everybody's blogs, and looking forward to meeting all of you face to face in the future
December 4, 2007 | Unregistered CommenterMelanie
Fred: You are so right on the money! I can trace nearly every contact I've made to simply getting off my ass and socializing/networking/whatever-you-want-to-call-it. I think sometimes people mistake well-networked photographers as clique-ish, but I for one am always looking to make new friends. It's nice to see someone emphasize that a little effort to make friends and contacts goes a loooooong way!

delightfully,
Chenin

p.s. I STILL love you work! ;)
December 4, 2007 | Unregistered CommenterChenin
Fred, A&A were wonderful, of course, but don't be too jealous...the venue they played at has HORRIBLE acoustics. If I didn't already know the music, I wouldn't have been able to hear how truly great it is. I'm sure you're in for a way more rockin' experience than I had! :D (Oh, and to make you feel better, I work for a TV station and it was MY turn to be jealous when a couple of people I work with got to go backstage and actually hang with and interview them! Such is my luck...hehe.) So what's your lineup of workshops/conventions you're attending in 2008?
December 4, 2007 | Unregistered CommenterShem
networking. i need to work on it. thanks for the post and the reminder. i liked the comment about your credit card statements reading like a family tree.
December 5, 2007 | Unregistered Commenterjennifer
Dude! How right you are! I had barely even shot a wedding yet and the one workshop I decided (well, you talked me into) to go to was the Antiworkshop, where I met some of the most amazing photographers, including you, of course. Now, wedding photography is booming and blossoming for me and I am confident with the direction I am heading thanks to the awesome people I have met and learned from.

Thank you, also, for linking to my blog. I checked my stats and that is why I found this post...because of all the hits!

Keep up the awesome work and thanks for continuing to inspire. You rock. Straight up.
December 5, 2007 | Unregistered CommenterDustin Steller
Nice post Fred! I'm so grateful to have gotten to know you since Partner Con...your continued curiosity for inspiration is so refreshing! see you on the slopes!
December 6, 2007 | Unregistered CommenterKatie thurmes
Fred,

I'm so glad you put this post out there because it's absolutely TRUE! I'm so glad I met you at the Antiworkshop. You are a wonderful person and a great friend.

Keep up the awesome blog! Your rock my man!

Love ya.

Me
December 7, 2007 | Unregistered CommenterHeather Cole
It was awesome to meet you in May at PartnerCon! I hope our paths cross again soon!
December 8, 2007 | Unregistered CommenterScarlett Lillian
Do you know of any great wedding workshops on the East Coast where photogs can be trained, meet people (within the NY, DC, PA area)?
December 9, 2007 | Unregistered CommenterJessie
dude, it was good having desert with you and Sara at Serendipity II in NYC! Do you know they shut S III down to do health reasons? crazy. Anywho, when you coming out to Cali next?
December 17, 2007 | Unregistered Commentermike larson
timely i am not, but it warms my heart to see that you mentioned my getting to meet you at wppi in Vegas. spending some decent time talking to you in seattle at the anti-workshop was even better. i cant tell you how inspired i continue to be by you. i just wish i had your boundless energy not to mention your amazing genetically ingrained talent! like you, i have turned all my attentions to senior portraits - here is my website www.alt-senior.com. i hope to see you at wppi again this year! thanks for all you do! cheryl
February 10, 2008 | Unregistered CommenterCheryl Walsh

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